Ferrero Expands Nutella Empire with Multibillion-Dollar Play in US Snack Market

Nutella's empire is making a multibillion-dollar play for America's snack market

Business Insider Ferrero has spent the last decade buying up some of America's biggest brands. Best known for Nutella, Ferrero has grown its US revenue from $600 million in 2017 to $3 billion. Now a $3.1 billion cereal bet could determine how far Ferrero can go. Baby Ruth, Butterfinger, Froot Loops, Frosted Flakes. They are all now owned by the same Italian company. Best known for Nutella and Ferrero Rocher chocolates, Ferrero has spent much of the past decade buying established American fo...