Isa confusion clouds UK’s launch of retail investing campaign

‘Savvy the Squirrel’ initiative comes as investors await clarity on eligibility of products in stocks-and-shares products

Yes, retail investment needs a boost – but the squirrel looks too tame | Nils Pratley

Ambition behind investing campaign is laudable, yet cutting stamp duty on share purchases, for example, would be much more savvy City firms bank on ‘savvy’ ad campaign to push Brits towards investing Red squirrel characters have a history in the public information game. Older UK readers may recall Tufty, who taught children about road safety in the 1970s. His chum, Willy Weasel, regularly got knocked down by passing cars but clever Tufty always remembered to look both ways. Now comes Savvy ...

By Nils Pratley