This model is not a real person: how AI is shaking up fashion – video

From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels. The Iconic, which sells the dress worn in this video, said in a statement: ‘Where AI-generated imagery is used to advertise products for sale on our platform, our expectation is that it is clearly lab...

By Presented by Alyx Gorman, produced by Bertin Huynh, Rafqa Touma and Matilda Boseley . The executive producers are Stephen Byrne and Molly Glassey