JTI Korea steps up e-cigarette battle with new Ploom device

JTI Korea, a unit of Japan Tobacco International, is pushing deeper into Korea's competitive tobacco market with the launch of Ploom Aura, its most advanced device yet. The launch signals JTI's increased focus on reduced-risk products at a time when heated tobacco claims an ever-larger slice of Korea's total tobacco market, growing nearly ninefold over the past seven years. "The Korean tobacco market is one of the most advanced in the world, both in terms of product diversity and the speed of te

By The Korea Herald