Gap Inc. Looks to Abercrombie’s Turnaround Strategy to Revive Brand Performance

Financial analysts suggest that Gap could successfully address its merchandise and image challenges by adopting the operational playbook recently used by Abercrombie & Fitch.

28 Aug, 10:14 — 28 Aug, 10:14

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forbes10h ago

Abercrombie Share Rebound Could Show Gap The Playbook Forward

They both had an image crisis and manage distinct brands but right now Gap Inc. could do a lot worse than look to Abercrombie for how to get the merchandise on point.

By Mark Faithfull, Contributor

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Gap Inc. Looks to Abercrombie’s Turnaround Strategy to Revive Brand Performance

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Abercrombie Share Rebound Could Show Gap The Playbook Forward

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