Gen Z Drives Revival of Maximalist Beauty and Fashion Trends

Young consumers are fueling a resurgence in sparkly, embellished products across cosmetics and accessories, prompting brands to capitalize on increased youth spending power and social media aesthetics.

28 Aug, 07:00 — 28 Aug, 07:00

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fortune3d ago

Gen Z’s bedazzling era is the latest Lipstick Index as youths put gems on everything from coffee cups to skincare

Brands are leveraging young women's increasing spending power by jumping on the sparkly maximalism bandwagon.

By Sarah Glodek

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Gen Z Drives Revival of Maximalist Beauty and Fashion Trends

Sources

Gen Z’s bedazzling era is the latest Lipstick Index as youths put gems on everything from coffee cups to skincare

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