Gen Z Redefining Alcohol Consumption with Premium Home Cocktails

According to Bartesian CEO Ryan Close, Generation Z is not abandoning alcohol but rather shifting their consumption habits. They are increasingly opting for higher-quality, premium cocktails prepared at home, indicating a change in drinking culture.

26 Jul, 21:00 — 26 Jul, 21:00

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Fox NewsMixed31d ago

Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

Bartesian CEO Ryan Close says Gen Z consumers want premium cocktails at home, choosing to drink less but demanding higher quality beverages.

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Gen Z Redefining Alcohol Consumption with Premium Home Cocktails

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Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

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