Ghana Small Businesses Cite Capacity Constraints Over Marketing Deficits

Ghana’s small businesses don’t have a marketing problem. They have a capacity problem.

Walk through Makola, Circle, Kejetia or the shops lining Spintex on any weekday, and you will pass hundreds of businesses that are, by any reasonable definition, good businesses. The product works. The prices are fair. The owner knows every regular customer by name. And almost none of them are visible online in any consistent way. […]

By Ebenezer Afanyi Dadzie