Grabity Scientists Transition from Research Labs to Product Modeling

From lab coats to limelight: Grabity puts its researchers at the fore

The scientists behind Grabity, the hair-loss shampoo brand that has gained traction in South Korea and overseas with its polyphenol-based technology, have stepped out of their labs and into an unusual second job: modeling for their own products. On buses and product packaging, researchers Yang Han-yeol, Kim Eun-u and Ju Helen pose alongside Lee Hae-shin, a KAIST distinguished professor of chemistry and the founder of Polyphenol Factory, the startup behind Grabity. "We are not professional models

By The Korea Herald