Why do hard-sell beauty tactics persist in Hong Kong – and when can consumers fight back?

From arrests linked to the Hong Kong operations of beauty chain Opatra London to a surge in online complaints against other skincare brands, high-pressure sales tactics remain widespread and continue to take a toll on consumers. Why do such malpractices remain widespread despite the city’s Trade Descriptions Ordinance, which criminalises aggressive commercial practices that significantly impair a consumer’s freedom of choice? The South China Morning Post spoke to legal experts about common...

By Jess Ma