How Blockbuster Films Like 'Mamma Mia!' and 'The Odyssey' Drive Greek Tourism

From ‘Mamma Mia’ to ‘The Odyssey’: How Film Boosts Greek Tourism

A film may end and its sets may be dismantled, but its impact on a destination can last for decades, as Greece is discovering with Christopher Nolan’s “The Odyssey” and the enduring legacy of “Mamma Mia!” on Skopelos. A new study by IOBE, the think tank of the National Bank of Greece, quantifies the link between international productions filmed in Greece and tourism growth in those regions.  For every additional 1,000 euros in state cash-rebate support, the study found 31 to 43 additional for...

By ANTHEE CARASSAVA