Hugo Cocktail Challenges Aperol's Dominance in UK Spritz Market

The Hugo elderflower cocktail is experiencing explosive growth in the UK, with sales figures indicating it is rapidly catching up to the market-leading Aperol as a popular summer spritz drink.

8 Aug, 13:00 — 8 Aug, 13:00

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The GuardianMostly Factual33d ago

Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking off It’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink. The number of Hugos ordered in bars nearly tripled in the three months to the end of June while demand for the vibrant red Campari spritz surged 52%. Continue reading...

By Zoe Wood

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Hugo Cocktail Challenges Aperol's Dominance in UK Spritz Market

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Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

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