Ikea studies Korean living, redesigns around it

South Koreans are more likely than the global average to view home as a place to unwind, yet less likely to feel satisfied with their own living spaces. So goes the recent finding of internal research by Ikea Korea, and that is the gap it aims to fill, according to Folkert van Keulen, the country commercial manager. "People want to improve their homes, but they are not always sure how to do it," said van Keulen in an interview with The Korea Herald on Wednesday. "For us, it's about making that k

By The Korea Herald