Imax Dismisses Disney's Infinity Vision as 'Marketing Play'

Imax has responded to Disney's Infinity Vision unveiling, calling it a 'marketing play' to boost 'Avengers: Doomsday' and distract from 'Dune 3'.

1 May, 15:54 — 1 May, 15:54

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ignMostly Factual123d ago

Imax Dismisses Disney Infinity Vision as a 'Marketing Play' to Boost Avengers: Doomsday

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: Doomsday "marketing play", meant to distract from Dune 3's simultaneous and Imax-backed launch.

By Tom Phillips

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Imax Dismisses Disney's Infinity Vision as 'Marketing Play'

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Imax Dismisses Disney Infinity Vision as a 'Marketing Play' to Boost Avengers: Doomsday

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