India PM Modi Shifts Social Media Strategy After Youth Protests
Indian Prime Minister Narendra Modi is reportedly turning to Instagram with selfie-style videos to engage with young voters, a move that follows recent Gen Z protests highlighting frustration over job and education opportunities, and led to the education minister's resignation.
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India's Modi turns to Instagram to woo young voters after Gen Z protest
Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen Z protests that highlighted growing frustration over a lack of job and education opportunities. From clips showing the prime minister in a biker jacket and sunglasses against a rap soundtrack, to others that borrow the theme song from the sitcom Friends to signal his dependability, the messaging of Modi’s party has pivoted towards the young. ...
By [email protected] (Reuters)
Read full article →India PM Modi turns to Instagram to woo voters after Gen Z protest
The pivot to youth-focused social media follows protests last month that led to the resignation of the education minister after tens of thousands took to the streets.
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