Indian Consumers Opt for Smaller Pack Sizes Amid Rising Costs

Pocket-friendly packets: Why Indians are swapping big snack packs for smaller ones

Consumers are increasingly opting for smaller pack sizes of everyday goods, from edible oils to soaps, as rising costs strain monthly budgets. This shift, driven by economic stress and geopolitical factors, is leading FMCG companies to reduce grammage in popular low-priced packs to maintain affordability and protect profit margins.

By TOI BUSINESS DESK