Inside Bath & Body Works' Fragrance Factory and Search for Next Bestseller

An exclusive look into Bath & Body Works' fragrance factory reveals the success of 'Japanese Cherry Blossom,' which has generated $1.5 billion, as the company's network of suppliers seeks the next big scent to boost sales.

6 Jul, 15:42 — 6 Jul, 15:42

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NYTMostly Factual50d ago

Inside Bath & Body Works’ Fragrance Factory

“Japanese Cherry Blossom” has brought in $1.5 billion over the last 20 years. Can the company’s close-knit network of suppliers come up with the next big thing and improve sales?

By Farah Stockman

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Inside Bath & Body Works' Fragrance Factory and Search for Next Bestseller

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Inside Bath & Body Works’ Fragrance Factory

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