Jeff Zucker Says Scale Is Key As Banijay-All3Media Deal Closes; Marco Bassetti Outlines Growth Plans

The merger of Banijay Entertainment and All3Media was completed today, creating an $8BN production and distribution giant, based in London with a 265,000-hour catalog. The new entity, the result of Banijay Group and RedBird IMI merging their content assets, is called Banijay Entertainment. Marco Bassetti is CEO and Jeff Zucker is chairman of the board. […]

By Stewart Clarke