KATSEYE Partners with Hershey’s for New Campaign and Song Collaboration

The pop group KATSEYE is featured in a Hershey’s chocolate-dipped candy campaign, releasing a new version of “Pinky Up” to promote the brand’s latest crème bars.

1 Sept, 14:00 — 1 Sept, 14:00

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Why this matters

KATSEYE gained rapid global fame as the winning lineup of Netflix's reality competition series The Debut: Dream Academy, quickly building a massive Gen Z and Alpha fanbase. Hershey's is capitalizing on this demographic to drive awareness and trial for its newly launched Crème Bars, reflecting a broader CPG industry shift toward partnering with viral music acts for youth-targeted marketing. The collaboration underscores how major confectionery brands are leveraging cross-platform entertainment partnerships to compete in an increasingly digital snack market.

Key entitiesKATSEYE Hershey's Sophia

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varietyMostly Factual9h ago

Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars

At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars […]

By Brian Steinberg

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billboardMostly Factual9h ago