KOTRA Chief Proposes Hallyu Brands as South Korea's Next Export Engine

KOTRA chief eyes Hallyu brands as next export engine beyond chips

HANOI, Vietnam — South Korea should broaden its export portfolio beyond semiconductors by expanding sales of cosmetics, food, pharmaceuticals, fashion and other consumer goods, the chief of the Korea Trade-Investment Promotion Agency said, arguing that a more balanced trade structure would make Asia’s fourth-largest economy more resilient to industry cycles. Kang Kyung-sung, president of KOTRA, said at a press conference in Hanoi on Thursday that Korean consumer brands are becoming an increasing

By The Korea Herald