Kriti Sanon’s Raksha Bandhan Ad Removed Following Public Backlash

An advertising campaign featuring Indian actress Kriti Sanon was withdrawn after viewers criticized her outfit as disrespectful to the traditional Hindu festival of Raksha Bandhan. The sponsoring brand, GIVA, issued a statement addressing the controversy and apologizing for any offense caused.

26 Aug, 05:32 — 26 Aug, 07:12

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Why this matters

This story highlights the increasing scrutiny and potential for public backlash faced by celebrities and brands in India, particularly concerning cultural and religious events like Raksha Bandhan. It underscores the sensitivity around traditional attire and the impact of social media on brand decisions.

Key entitiesKriti Sanon GIVA

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Times of IndiaMostly Factual2h ago

Kriti Sanon's Raksha Bandhan ad removed after backlash over actress' outfit

In response to public backlash, a jewellery brand has pulled its Raksha Bandhan advertisement featuring actress Kriti Sanon, whose outfit sparked controversy. Kriti stood by her clothing choice, highlighting the festival's emotional significance over fashion. The brand issued a heartfelt apology for any offense caused, reaffirming their reverence for Indian culture and traditions during this festive period.

By TOI ENTERTAINMENT DESK

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gulf-newsMixed1h ago