Bad Bunny, ‘Despacito’ and the End of English as Pop’s Global Currency: Manuel Abud on Latin Music’s Transformation

For decades, the surest route to international success for a Latin artist was to record in English. At Taiwan’s 2026 Golden Melody Festival, Latin Recording Academy CEO Manuel Abud explained why that logic no longer holds. Held ahead of Taiwan’s Golden Melody Awards, the annual Golden Melody Festival conference brings together music industry leaders from […]

By Naman Ramachandran