
Lego Reports Strong Sales Growth Driven by World Cup and F1 Sets
Lego announced a significant increase in sales for the first half of the year, with revenue growing by 21%. The company attributed this strong performance to popular product lines, including those related to the World Cup and Formula 1.
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Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The Danish toymaker said its revenues increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the ...
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Read full article →Lego sales rise as World Cup products draw new customers
Lego sales jumped 21 per cent in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said on Tuesday. Lego has won market share as its growth outpaces rival toymakers like Mattel and Hasbro, helped by a strategy of tie-ups with film and entertainment franchises, and […]
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