Lego invests in software-enabled bricks and other products to power growth run

World’s largest toy group is looking to sustain stellar revenue and profit increases

Lego sales rise as World Cup and F1 ranges prove to be winners

Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The Danish toymaker said its revenues increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the ...

By Sarah Butler

Lego Pokemon and World Cup sets help build record start to year

Lego revealed it is aiming to switch to paper-based bags for its sets across all factories by 2027

By Holly Williams

Graham Arnold extends Iraq coaching deal through 2027 Asian Cup after World Cup return

Graham Arnold has extended his contract as Iraq head coach through the 2027 Asian Cup, months after guiding the national team at its first World Cup in 40 years. The 63-year-old former Australia coach said he renewed for six months despite being offered a four-year deal by the Iraq Football Association. “I have renewed my contract for six months and this decision is in my best interest and in the best interest of the Iraq national team,” Arnold told a news conference in Baghdad on Monday.

By JOHN DUERDEN

Lego sales rise as World Cup products draw new customers

Lego sales jumped 21 per cent in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said on Tuesday. Lego has won market share as its growth outpaces rival toymakers like Mattel and Hasbro, helped by a strategy of tie-ups with film and entertainment franchises, and […]

D’Tigress step up World Cup preparations as Rena Wakama set to rejoin squad in Spain

Wakama has remained in the United States because of her professional commitments with WNBA franchise Chicago Sky, but the Nigerian coach is expected to link up with her players before the World Cup gets underway The post D’Tigress step up World Cup preparations as Rena Wakama set to rejoin squad in Spain appeared first on Premium Times Nigeria.

By Gbemidepo Popoola

MTN approves $375 million share buyback after profit rise

Mobile operator MTN Group said on Monday that its board had approved a 6 billion rand ($375 million) share buyback programme, as it reported a 21.3% rise in half-year adjusted profit and strong cash generation.

By Abubakar Ibrahim