LinkedIn's Marketing Team Adopts AI, Cuts Staff and Budgets

An internal memo shows LinkedIn's new marketing playbook: fewer staff, tighter budgets, and more AI

LinkedIn CMO Jessica Jensen. Arnold Jerocki/Variety via Getty Images LinkedIn's marketing team is embracing AI as it cuts staff, an internal memo shows. Marketing will also reduce its ad spending, according to an email from LinkedIn CMO Jessica Jensen. LinkedIn says it's positioning itself for future success as it implements "organizational changes." The marketing team wasn't spared from LinkedIn's layoffs on Wednesday. LinkedIn chief marketing and strategy officer Jessica Jensen sent an em...