Lloyds Banking Group considers phasing out Halifax brand from UK high streets

Halifax could disappear from UK high streets as Lloyds assesses branding strategy

Bank founded 174 years ago could be phased out as early as 1 July as part of group’s review Bosses at Lloyds Banking Group are considering axing the Halifax as a standalone brand, as part of a sweeping review that could result in the historic 174-year-old lender disappearing from Britain’s high streets. Lloyds has been assessing the future of its branding strategy and whether it will continue to operate everyday banking under three different brands – Lloyds, Halifax and Bank of Scotland – aft...

By Kalyeena Makortoff Banking correspondent