Lotte Wellfood Launches K-Snack House Pop-Up in Seoul to Target Tourists

Lotte Wellfood launches K-Snack House pop-up in Myeong-dong

Lotte Wellfood said Sunday it opened a K-Snack House pop-up at Lotte Department Store’s Main Store in Myeong-dong, central Seoul, to promote Korean snacks to overseas tourists. The launch comes amid record inbound travel to the capital. According to the Seoul Metropolitan Government, 1.61 million foreign tourists visited Seoul in July, the highest monthly figure on record. Located at Kinetic Stage A on the ninth floor, the pop-up runs through Sept. 10, showcasing Pepero and other signature produ

By The Korea Herald