Magenta CEO shifts strategy toward quality over price competition

One year into his leadership, Magenta's chief executive outlines a strategic pivot away from discount pricing wars, emphasizing service quality despite tight budgets.

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der-standardGerman1d ago

Magenta-Chef: "Viele Lockangebote von Billiganbietern führen oft zu Enttäuschungen"

Ein Jahr nach Amtsantritt erklärt Magenta-CEO Thomas Kicker, warum er trotz knapper Haushaltskassen lieber auf Qualität als auf Preiskampf setzt

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Magenta CEO shifts strategy toward quality over price competition

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Magenta-Chef: "Viele Lockangebote von Billiganbietern führen oft zu Enttäuschungen"

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