I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

Colin Piper, CMO of BuildOps, said he fell into an 'empire-building' trap. Courtesy of Colin Piper A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay...