Max Mara Launches First-Ever Fragrance Line

The luxury fashion house breaks into the perfumery market with a debut scent positioned as an invisible accessory, guided by strategic insights from the founder's granddaughter.

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fazGerman18h ago

Erster Duft von Max Mara: Ein Parfum als unsichtbarer Mantel

Luxusunternehmen kommen selten ohne eigene Düfte aus. Max Mara ließ es bleiben – bis jetzt. Die Enkelin des Gründers erklärt, wie der Einstieg ins neue Geschäftsfeld gelingen soll.

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Max Mara Launches First-Ever Fragrance Line

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Erster Duft von Max Mara: Ein Parfum als unsichtbarer Mantel

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