Maxim Mocha Gold marks 37 years as Korea’s top coffee mix

Dongsuh Foods’s Maxim Mocha Gold is marking its 37th anniversary this year, underscoring the enduring popularity of what has become one of Korea’s most recognizable coffee brands. Since its launch in 1989, Maxim Mocha Gold has established itself as the country’s leading coffee mix product, maintaining the top spot in the instant coffee mix market for decades. Sales over the past year alone reached about 5.3 billion sticks, equivalent to roughly 170 every second. Dongsuh Foods attributes the bran

By The Korea Herald