Meta's Alex Schultz on CMOs: Results Over Creativity

CMOs need to show results, but they also need inspire their brand and teams, says Meta's Alex Schultz

Chief marketing officers are measured by results, not creativity or awards, and must do work that inspires the people in the company, says Meta's Alex Schultz. At the time of this interview, Schultz was CMO and VP of analytics. A few days after the 2026 Cannes Lions concluded, Meta announced that Schultz would become the company's first chief data officer, passing the CMO title to Denise Moreno. Schultz said there are three categories of brand AI use in the future — pure AI-only content, crea...