Middle-Aged Men Shift Spending from Luxury Cars to Experiences and Home Appliances

A growing trend shows men in their 40s prioritizing pizza ovens, fitness memberships, and new hobbies over traditional status symbols like convertibles.

2 Sept, 17:52 — 2 Sept, 17:52

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EL PAISMostly Factual13h ago

Why middle-aged men are buying coffee machines instead of convertibles: ‘These aren’t indulgences, they’re experiences’

A pizza oven, a Hyrox membership or a new hobby make today’s 45-year-old man happier than the classic sports car

By Marita Alonso

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Middle-Aged Men Shift Spending from Luxury Cars to Experiences and Home Appliances

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Why middle-aged men are buying coffee machines instead of convertibles: ‘These aren’t indulgences, they’re experiences’

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