Mocked Chinese Film 'Niu Lai' Achieves Record Box Office Success Through Hate-Watching Phenomenon

The widely criticized Chinese production "Niu Lai" has become the highest-grossing film in history, driven largely by viral online backlash and mass hate-watching campaigns. Its unprecedented commercial performance underscores the unpredictable nature of digital audience engagement.

3 Sept, 02:06 — 3 Sept, 02:06

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phnom-penh-postMixed17h ago

Chinese film Niu Lai is the most profitable movie of all time, but does the power of hate-watching have its limits?

SINGAPORE – There is no such thing as bad publicity. That adage has rung true with the widely mocked Chinese film Niu Lai (The Bull Comes), which has been hate-watched all the way to blockbuster status at China’s box office since opening on Aug 5. The 86-minute animated film initially received scathing reviews over its baffling [...]

By Asia News Network

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Mocked Chinese Film 'Niu Lai' Achieves Record Box Office Success Through Hate-Watching Phenomenon

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Chinese film Niu Lai is the most profitable movie of all time, but does the power of hate-watching have its limits?

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