NBC Launches Cross-Country Promotional Tour for 2026 NFL Kickoff

The network's "Race to Wednesday" campaign highlights the upcoming Wednesday night kickoff game, marking only the second time in its history.

1 Sept, 12:45 — 1 Sept, 12:45

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varietyMostly Factual20h ago

NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff

Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so. Starting Tuesday, a custom NFL […]

By Brian Steinberg

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NBC Launches Cross-Country Promotional Tour for 2026 NFL Kickoff

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NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff

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