NCAA agrees to deal to promote championship events and could lead to NIL money for athletes

The NCAA and Playfly Sports have agreed to a deal that will open the door to more marketing opportunities around championship events, including possible NIL deals for student-athletes. The deal announced on Thursday calls on Playfly to hire a staff that will work closely with NCAA officials to sell sponsorship packages to local businesses and organizations that help promote championship events and could lead to athletes being paid for commercial endorsements. Playfly is the sports industry’...