Viewers now as likely to turn to Netflix as the BBC when deciding what to watch

Netflix is now the first choice for 26% of viewers when looking for something to watch – with the BBC at 25%, according to an Ofcom report.

By Josie Clarke

Netflix edges BBC as first choice for UK viewers

Netflix has edged ahead of the BBC as Britons’ first choice when deciding what to watch on television, media regulator Ofcom said on Wednesday, with 26% of viewers turning first to the U.S. streaming service compared with 25% for the BBC. Here are details from Ofcom’s annual Media Nations report: The regulator found ITV was […]

Netflix Now First Port Of Call For UK Audiences Over BBC – Ofcom Media Nations

Netflix has narrowly become UK audiences’ first port of call. According to Ofcom’s latest Media Nations report, 26% of UK viewers in 2025 said the streamer is where they turn to first when thinking about what to watch, ahead of the BBC on 25% and well up on ITV (15%) and YouTube (10%). The figures […]

By Max Goldbart

Netflix edges BBC as first choice for UK viewers, Ofcom report shows

Netflix edges BBC as first choice for UK viewers, Ofcom report shows

Netflix has edged ahead of the BBC as Britons' first choice when deciding what to watch on ​television, media regulator Ofcom said on Wednesday, with 26% ‌of viewers turning first to the U.S. streaming service compared with 25% for the BBC.

By Abubakar Ibrahim