Netflix’s U.K. Unscripted Chief Warns of Dangers of Using AI in Reality Shows: ‘It’s Hard Now to Tell What Is Fake and What Is Real’

Syeda Irtizaali, Netflix’s recently appointed U.K. director of unscripted, told an audience at SXSW London on Tuesday she doesn’t want to use AI in unscripted television. Describing Netflix as a “tech-forward company,” she said that she was “very relaxed about people using AI as a tool to bring ideas in,” describing AI as a “really […]

By Leo Barraclough