New Zealand Footballer Tim Payne Goes Viral as 'Least-Known' World Cup Player

New Zealand footballer Tim Payne unexpectedly gained over a million social media followers after an Argentine influencer launched a campaign to promote him as the 'least-known' player at the World Cup.

28 May, 11:30 — 28 May, 11:30

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BBCHigh97d ago

'Least-known' World Cup player goes viral and gains over 1m followers

New Zealand footballer Tim Payne unwittingly shoots to social media fame overnight thanks to one Argentine influencer's mission to promote the World Cup's "least-known" player.

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New Zealand Footballer Tim Payne Goes Viral as 'Least-Known' World Cup Player

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'Least-known' World Cup player goes viral and gains over 1m followers

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