Nigerian Presidential Campaigns Rely on Organizational Machinery Over Celebrity Faces

Campaign DG as organiser, not a Mascot

By Danjuma Daji Presidential campaigns inevitably produce famous faces. But elections are rarely won by famous faces alone. Behind the podiums, rallies, television appearances, posters and social-media trends lies an enormous machinery requiring discipline, logistics, negotiation, intelligence gathering, conflict resolution and coordination. That is why the office of Director-General of a presidential campaign should be […] The post Campaign DG as organiser, not a Mascot appeared first on Van...

By Emmanuel Okogba