Nike Brought Back a 32-Year Veteran to Save the $60B Brand. Two Years Later, Its Turnaround Is Still a 'Long, Hard Slog'

CEO Elliott Hill continues restructuring Nike's operations and product strategy, but regaining lost market share and cultural relevance remains a protracted challenge for the sportswear giant.

26 Aug, 07:05 — 26 Aug, 07:05

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fortune7h ago

Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’

CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.

By Ruth Umoh

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Nike Brought Back a 32-Year Veteran to Save the $60B Brand. Two Years Later, Its Turnaround Is Still a 'Long, Hard Slog'

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Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’

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