Nike Struggles in Turnaround Bid Amid Mounting Competition

Nike is facing challenges in its efforts to revive the company, with investors realizing the turnaround will take years amid increasing competition, despite Elliott Hill's return from retirement.

29 Jun, 06:06 — 29 Jun, 06:06

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EL PAISMostly Factual66d ago

Nike stumbles in its bid to get back on track: ‘We are a brand built on victory, but victory must be earned’

Elliott Hill came out of retirement to revive the company. Twenty months later, investors are realizing the turnaround will take years amid mounting competition

By Lily Meier (Bloomberg)

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Nike Struggles in Turnaround Bid Amid Mounting Competition

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Nike stumbles in its bid to get back on track: ‘We are a brand built on victory, but victory must be earned’

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