Olympic Medalist and Sports Marketer Bill Schmidt Dies at 78

Bill Schmidt, Knoxville resident and Olympic medalist who signed Michael Jordan to Gatorade, dies

KNOXVILLE, Tenn. (WATE) — Bill Schmidt, an Olympian and longtime Knoxville resident who went on to a successful sports marketing career with brands like Gatorade and Oakley, has died. He was 78 years old. Schmidt grew up in Canonsburg, Pennsylvania and joined the University of North Texas track program as a walk-on in 1966 before […]