Outdoor Brand Mammut Acquired by Chinese Investors, CEO Expresses Positivity

The Swiss outdoor brand Mammut is now under Chinese ownership, a development that CEO Heiko Schäfer views positively, hoping for support in the Chinese market while asserting that the brand's Swiss identity is not at risk.

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fazGerman31d ago

Outdoor-Marke: Mammut gehört jetzt Chinesen – und findet das auch gut so

„Wir sehen das positiv“, sagt Firmenchef Heiko Schäfer. Der Deutsche hofft auf Unterstützung im Chinageschäft. Die Schweizer Identität der Outdoor-Marke sieht er nicht in Gefahr.

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Outdoor Brand Mammut Acquired by Chinese Investors, CEO Expresses Positivity

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Outdoor-Marke: Mammut gehört jetzt Chinesen – und findet das auch gut so

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