Pakistan’s PTI Tenure Highlights Pitfalls of Using Campaign Tools for Governance

SMOKERS’ CORNER: Serving the State Rather Than the Timeline

The history of political communication demonstrates that tools designed for campaign mobilisation often make poor instruments for governance. A strong case study in this regard is the tenure of the Pakistan Tehreek-i-Insaf (PTI) as a ruling party from 2018 till its removal in April 2022. Having risen to power through a powerful digital campaign that redefined political participation in Pakistan, the PTI government revealed a stark example of how the mechanisms that drive social media engageme...

By [email protected] (Nadeem F. Paracha)