Panera Bread CEO Aims to Reverse Slumping Sales with New Strategy

Panera's CEO regrets a cost-cutting move he approved as CFO

Kevin Carter/Getty Images Panera Bread CEO Paul Carbone hopes to reverse the chain's slumping sales with a new strategy. The effort, named RISE, addresses customer complaints about food value and in-store service quality. The chain's latest menu launch, featuring new summer drinks and bowls, builds on the momentum. As Panera Bread's chief financial officer, Paul Carbone once signed off on a change that looked good on a spreadsheet. The chain swapped its salad base from 100% romaine lettuce ...