Paramount Made Radical Changes to CBS Late Night and ‘60 Minutes.’ Will Advertisers Still Spend?

Dozens of advertising and media buying executives convened in late April at an event space near the west side of New York City, eager to get a look at what Paramount Skydance had to offer in its first “upfront” market under the control of CEO David Ellison. Attendees sat at long tables, dined on exquisitely […]

By Brian Steinberg