Pathé's 'De Gaulle' Recovers at French Box Office with YouTuber Boost

How Pathé’s ‘De Gaulle’ Fought Its Way Back at the French Box Office With a Push from YouTuber Inoxtag That Lured Younger Crowds

Antonin Baudry’s “De Gaulle: Résistance,” Pathé’s ambitious two-part historical epic about the making of Charles de Gaulle as a resistance leader, has fought its way back into a leading position at the French box office after an underwhelming start. Driven by strong word-of-mouth, younger viewers and a heatwave that sent crowds back into air-conditioned theaters, […]

By Elskes