Pepsi's Failed Competition Against Yoo-hoo

The story recounts how soft-drink giant Pepsi introduced 'Devil Shake' in 1966 to compete with Yoo-hoo but discontinued it within a year, selling its operations for a symbolic dollar.

30 May, 14:20 — 30 May, 14:20

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Fox NewsMixed86d ago

How soft-drink giant Pepsi lost big when it took on Yoo-hoo

Pepsi reportedly introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year and sold its operations for just one dollar.

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Pepsi's Failed Competition Against Yoo-hoo

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How soft-drink giant Pepsi lost big when it took on Yoo-hoo

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