Philippine government moves to institutionalize ube industry

Everything ube: DA moves to cash in on ‘purple gold rush’

MANILA, Philippines — The government is moving to institutionalize the Philippine ube industry to capitalize on a surging global “purple gold rush.” To shape its long-term strategy, government officials tackled in a recent meeting the creation of a Steering Committee and Technical Working Group that will serve as the sector’s coordinating backbone. Among others, the

By cbuban